3 tests to check your marketing effectiveness.

Wednesday 30th November 2011

"I don't know who you are. I don't know your company. I don't know your company's product. I don't know what your company stands for. I don't know your company's record. I don't know your company's reputation. Now, what was it you wanted to sell me?"

This ad from McGraw Hill gives a wonderful demonstration of how awareness of your brand will increase sales effectiveness.

However a brand will also will help generate leads, generate premium fees, help beat the competition, facilitate repeat business and help attract top talent to your business.

In the service industry an effective brand is not only available to those with the deepest pockets. If you view your brand as a collection of perceptions about your firm, then the key question is to understand 'whose' perceptions you are really interested in changing and focusing on them in a structured way.

One way of bring structure to your activity is to check whether your different marketing initiatives focus on one of three measurable outcomes (source: professional services marketing)

Creating conversations with potential buyers
Creating better odds of winning client engagements
Driving higher revenue per engagement and client, and higher fees for services

If the answer is 'yes' then keep it, if it is 'no' then put a line through it and think again.

Does video increase your online conversion?

Between better Internet connections, the growth in video sharing sites, cheap bandwidth and the accessibility of the Internet, consumers are watching more video content than ever.

What our clients say

We instructed The Bottom Line to develop a new site that was both professional and user friendly. We were impressed with the look, feel and content management of 'the completed product'.

Andrew Fisher Q.C., Head of Citadel Chambers

Our new branding has rocketed us into the world and clientele that we wanted. Everyone we now speak to has already heard of Hackett & James - so the new branding, marketing materials and website have really worked.

Hackett & James

The brief I gave The Bottom Line was to come up with a new marketing & PR strategy launching us into the domestic and residential world with a bang. To say that I was pleased with the results would be an understatement. The research done by the team at The Bottom Line showed with the ideas presented to us. Rob's thinking 'outside the box' certainly made me decide that The Bottom Line is the right marketing and PR partner for us.

Hackett & James

We used The Bottom Line to do our rebrand, including new logo concept and design; marketing collateral and web design and build. We were delighted with the results and have had very positive feedback from candidates and clients alike.

Suzie Walker Executive Search

Rob offered us a solution to our marketing programme and executed it professionally and on time with a few extra requirements. We are very pleased with the end result.

Approved Contracts

Rob and his team achieved excellent results for us, developing inventive ideas which projected our healthcare development business to leap ahead of our competitors. The website stood on its own merits as an effective communication tool with positive feedback being repeatedly given by clients. Have a look for yourself! www.abstracthealthcare.co.uk

Abstract Integrated Healthcare

Rob has enhanced our business through his advice and application of Digital Marketing through eshots. High integrity and a deeply embedded notion of never letting the client feel he is getting anything other than top quality service, are what make Rob stand out amongst his peers.

JNJ Financial

I recently retained The Bottom Line to re-vamp our corporate brochure, e-shots, presentation templates and stand design and create more of an identity and message. Rob and his team created new images, artwork, re-worded our brochures and information and set up our mailing campaigns. The results provided were superb and we will be utilising Rob and his team to re-design the remainder of our literature and website later in the year. I would completely recommend his work to anyone seeking a professional relationship with a superb, creative outcome.

Cactus Search

I have always found Rob to be a great leader of his team; Rob will manage the project, tasking the individual parts to his team to achieve the best results. He is receptive to new ideas and requests, frequently dealing with something urgently for me. The design work is also excellent. A pleasure to deal with.

FleetMilne Residential

I have just given Rob the go ahead to produce an exciting new website for my business taking me to the next level in my career.His experience in his profession is unbelievable. Many of the ideas he comes up with make you think why you didn't think of that, but that's my point they are just simply brilliant. I'm really looking forward to seeing the end results and shall keep you all posted. But for the moment i would have no hesitation in highly recommending Rob and everyone at The Bottom Line.

Steven Charles Quance

See More of our Work

3 tests to check your marketing effectiveness.

Wednesday 30th November 2011

Does video increase your online conversion?

What our clients say

Andrew Fisher Q.C., Head of Citadel Chambers

Hackett & James

Hackett & James

Suzie Walker Executive Search

Approved Contracts

Abstract Integrated Healthcare

JNJ Financial

Cactus Search

FleetMilne Residential

Steven Charles Quance

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