Are you keeping your website secret?

Wednesday 14th December 2011

This week we are focusing on the power websites have to build your brand. Consumers and companies are living their life online. 90% of purchases are made after online research. You need to make sure your website is a part of that process.

Is your company's online presence strong enough to change behaviour?
Does your site use consumer insights to build a connection with your target audience?
Is your website buried on page 36 of search rankings?
Is it safely hidden from view?
Isn't that like having an unlisted phone number for your business?

No one can guarantee that you will appear on page 1 of the Google search ranking. But your website should be built to be there and you should be working every day to make it happen.

How?

The basic steps to developing your on page search engine optimisation are below:-

Platform - is your website built to be seen by search engines? If your site is all Flash then you are going to have a much harder time to be seen - plus it isn't iPad or iPhone visible. Use a platform that works with the search engines, not against them.
Technical - There are a few technical aspects of your site behind the scenes that are important to manage - page titles, meta tags, Alt text behind images, etc. These things are important to the search engines so they should be important to you.
Content - Make it applicable. Make it relevant. Speak to the consumer about what they care about.
Freshness - Don't go stale like day old bread. Keep your site updated with new information that will be interesting to consumers.

You have the ability to use your website to connect with consumers. Is your website working for you?

Does video increase your online conversion?

Between better Internet connections, the growth in video sharing sites, cheap bandwidth and the accessibility of the Internet, consumers are watching more video content than ever.

What our clients say

We instructed The Bottom Line to develop a new site that was both professional and user friendly. We were impressed with the look, feel and content management of 'the completed product'.

Andrew Fisher Q.C., Head of Citadel Chambers

Our new branding has rocketed us into the world and clientele that we wanted. Everyone we now speak to has already heard of Hackett & James - so the new branding, marketing materials and website have really worked.

Hackett & James

The brief I gave The Bottom Line was to come up with a new marketing & PR strategy launching us into the domestic and residential world with a bang. To say that I was pleased with the results would be an understatement. The research done by the team at The Bottom Line showed with the ideas presented to us. Rob's thinking 'outside the box' certainly made me decide that The Bottom Line is the right marketing and PR partner for us.

Hackett & James

We used The Bottom Line to do our rebrand, including new logo concept and design; marketing collateral and web design and build. We were delighted with the results and have had very positive feedback from candidates and clients alike.

Suzie Walker Executive Search

Rob offered us a solution to our marketing programme and executed it professionally and on time with a few extra requirements. We are very pleased with the end result.

Approved Contracts

Rob and his team achieved excellent results for us, developing inventive ideas which projected our healthcare development business to leap ahead of our competitors. The website stood on its own merits as an effective communication tool with positive feedback being repeatedly given by clients. Have a look for yourself! www.abstracthealthcare.co.uk

Abstract Integrated Healthcare

Rob has enhanced our business through his advice and application of Digital Marketing through eshots. High integrity and a deeply embedded notion of never letting the client feel he is getting anything other than top quality service, are what make Rob stand out amongst his peers.

JNJ Financial

I recently retained The Bottom Line to re-vamp our corporate brochure, e-shots, presentation templates and stand design and create more of an identity and message. Rob and his team created new images, artwork, re-worded our brochures and information and set up our mailing campaigns. The results provided were superb and we will be utilising Rob and his team to re-design the remainder of our literature and website later in the year. I would completely recommend his work to anyone seeking a professional relationship with a superb, creative outcome.

Cactus Search

I have always found Rob to be a great leader of his team; Rob will manage the project, tasking the individual parts to his team to achieve the best results. He is receptive to new ideas and requests, frequently dealing with something urgently for me. The design work is also excellent. A pleasure to deal with.

FleetMilne Residential

I have just given Rob the go ahead to produce an exciting new website for my business taking me to the next level in my career.His experience in his profession is unbelievable. Many of the ideas he comes up with make you think why you didn't think of that, but that's my point they are just simply brilliant. I'm really looking forward to seeing the end results and shall keep you all posted. But for the moment i would have no hesitation in highly recommending Rob and everyone at The Bottom Line.

Steven Charles Quance

See More of our Work

Are you keeping your website secret?

Wednesday 14th December 2011

Does video increase your online conversion?

What our clients say

Andrew Fisher Q.C., Head of Citadel Chambers

Hackett & James

Hackett & James

Suzie Walker Executive Search

Approved Contracts

Abstract Integrated Healthcare

JNJ Financial

Cactus Search

FleetMilne Residential

Steven Charles Quance

You can talk to us on 01562 700 500 or we can call you: