5 tips for increasing conversion on your website

Wednesday 16th November 2011

Differentiation and a clear call to action are key in creating a website that converts visitors to your site into prospects.

Your search results are good, however are you converting your online visitors?

There is a school of thought that says that search engine ranking is more important than brand.

After all given that there are several hundred million queries a day on google alone (source: Google); if you do not feature highly in those results then traffic to your site will be limited to those users searching directly for your business by name. Missing out on a raft of new customers who may not know you exist.

However, the sheer volume of websites (255 million in December 2010 source: netcraft) makes it clear that just having a presence on the internet and a high ranking is no longer enough. Differentiation and a clear call to action are key in creating a website that converts those visitors to your site into prospects.

Here are our 5 tips to ensure that your website is a business investment that will convert prospects generating a return for your business:

Ensure that your site is a reflection of your overall marketing strategy. This will help keep the creative and content development of your site on track and give a bar against which you can judge whether your site hits the mark.

Focus on creating content that will be of interest and value to your customer base. Rather than viewing your site as an online brochure, how can you add value for your customers, through advice, useful articles & industry information.

Investing in a content management system that can be updated by your staff is a wise move. It means that the site will be a dynamic and up to date resource, that will not only be of value to your customers but will also help your search engine optimization.

Install Google analytics on your site and become familiar with how it works, http://www.google.com/intl/en/landing/conversion/dummies.html is a great starter guide. This will go a long way to integrating your site into the business as a resource rather than just an expenditure.

Frequent reviews - creating a habit of reviewing your website performance on a frequent basis is great practice. Those meetings can be used to decide the new articles that should be posted, update case studies and review your online performance; looking at key indicators such as over all visitors, bounce rates, key landing pages and also performance against goals set within the site.

Does video increase your online conversion?

Between better Internet connections, the growth in video sharing sites, cheap bandwidth and the accessibility of the Internet, consumers are watching more video content than ever.

What our clients say

We instructed The Bottom Line to develop a new site that was both professional and user friendly. We were impressed with the look, feel and content management of 'the completed product'.

Andrew Fisher Q.C., Head of Citadel Chambers

Our new branding has rocketed us into the world and clientele that we wanted. Everyone we now speak to has already heard of Hackett & James - so the new branding, marketing materials and website have really worked.

Hackett & James

The brief I gave The Bottom Line was to come up with a new marketing & PR strategy launching us into the domestic and residential world with a bang. To say that I was pleased with the results would be an understatement. The research done by the team at The Bottom Line showed with the ideas presented to us. Rob's thinking 'outside the box' certainly made me decide that The Bottom Line is the right marketing and PR partner for us.

Hackett & James

We used The Bottom Line to do our rebrand, including new logo concept and design; marketing collateral and web design and build. We were delighted with the results and have had very positive feedback from candidates and clients alike.

Suzie Walker Executive Search

Rob offered us a solution to our marketing programme and executed it professionally and on time with a few extra requirements. We are very pleased with the end result.

Approved Contracts

Rob and his team achieved excellent results for us, developing inventive ideas which projected our healthcare development business to leap ahead of our competitors. The website stood on its own merits as an effective communication tool with positive feedback being repeatedly given by clients. Have a look for yourself! www.abstracthealthcare.co.uk

Abstract Integrated Healthcare

Rob has enhanced our business through his advice and application of Digital Marketing through eshots. High integrity and a deeply embedded notion of never letting the client feel he is getting anything other than top quality service, are what make Rob stand out amongst his peers.

JNJ Financial

I recently retained The Bottom Line to re-vamp our corporate brochure, e-shots, presentation templates and stand design and create more of an identity and message. Rob and his team created new images, artwork, re-worded our brochures and information and set up our mailing campaigns. The results provided were superb and we will be utilising Rob and his team to re-design the remainder of our literature and website later in the year. I would completely recommend his work to anyone seeking a professional relationship with a superb, creative outcome.

Cactus Search

I have always found Rob to be a great leader of his team; Rob will manage the project, tasking the individual parts to his team to achieve the best results. He is receptive to new ideas and requests, frequently dealing with something urgently for me. The design work is also excellent. A pleasure to deal with.

FleetMilne Residential

I have just given Rob the go ahead to produce an exciting new website for my business taking me to the next level in my career.His experience in his profession is unbelievable. Many of the ideas he comes up with make you think why you didn't think of that, but that's my point they are just simply brilliant. I'm really looking forward to seeing the end results and shall keep you all posted. But for the moment i would have no hesitation in highly recommending Rob and everyone at The Bottom Line.

Steven Charles Quance

See More of our Work

5 tips for increasing conversion on your website

Wednesday 16th November 2011

Does video increase your online conversion?

What our clients say

Andrew Fisher Q.C., Head of Citadel Chambers

Hackett & James

Hackett & James

Suzie Walker Executive Search

Approved Contracts

Abstract Integrated Healthcare

JNJ Financial

Cactus Search

FleetMilne Residential

Steven Charles Quance

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